1
Give Claude a social media manager role
Paste the snippet below at the end of your project's instructions and fill in the brackets.
InstructionsHow to pick a timeTimeless
Times doc · step 2The timesChange as you learn
# Posting times
You're my social media manager. Before you propose a time for any post:
1. Check current best-time research for that channel, from the scheduling tools themselves, for example Buffer, Sprout Social and Metricool. Name each source.
2. Check my own analytics for that channel in [my scheduler or analytics tool].
3. Convert every time to [my time zone]. My work week is [my work days].
4. Check the date against holidays, elections and big events in [my country]. If it lands on one, suggest another day.
5. Check what's already queued. Max one post a day on [my busiest channel], counting everything that posts there, including [any other stream or person posting to the same profile]. At least a day between posts on the same channel.
6. Keep the result in [my posting-times doc]: the slot, where it came from, and when you checked. Where my own data and the research disagree, my data wins once a channel has enough posts.
The research: Buffer, Sprout Social, and Metricool's Best times heatmap (Planning, then Best times; on some networks it shows general studies, not your data). Link to the source, not a copy of its numbers.
How I do it
Two streams share my LinkedIn profile. So it's max one post a day there, counting both, and Claude checks the queue before it suggests a slot.
2
Start a posting-times doc
- Paste the template below into a new doc and add it to your project's files.
- In your project, ask: "Fill in my posting-times doc for [my channels]."
# Posting times
## How this doc works
Claude fills this in and keeps it current. Slots come from research until my own data has enough posts.
## Per channel
### [Channel]
- Best slot:
- Backup slot:
- Source: research or my own data
- Last checked:
- Notes:
(repeat for each channel)
## Dates to avoid
- [holidays, elections, big local events]
## What changed
- [when]: [what changed and why]
3
Schedule a monthly outlier review
An outlier beats its own channel's median by 2x or more. Each channel is compared only with itself.
- Paste the prompt below
- Fill in the brackets
- Read what Claude proposes
- Schedule
- Sidebar · Scheduled
On the 1st of every month, run my outlier review. Read-only: never schedule, edit or publish a post.
1. Pull last month's numbers for every post on [my channels] from [my scheduler or analytics tool].
2. For each channel, find the median views and the median engagement. List every post that beat its own channel's median by 2x or more.
3. For each outlier, write one line on why it likely worked: hook, format, topic, series or time.
4. Add the patterns to [my log doc]. Add 2 to 3 new post ideas to [my idea bank].
5. If a channel has enough posts, update [my times doc] with times from my own data, and mark what changed.
6. Put it all in a short doc called "Outliers, [month]" and tell me when it's ready.
How I do it
I took the outlier idea from Charlie Hills. Mine reads my schedulers' analytics, never publishes, and sends me a short Outliers doc.
4
Let your own data replace the benchmarks
- Start
- First review
- Each month
- Enough posts
benchmark timemy own data
One dot per channel. When a channel has enough posts, my data wins over the research.
- Read the one-line reasons in the Outliers doc first. They're the useful part.
- Treat a pattern from a handful of posts as a test, not a rule.
How I do it
My first review had only a few posts per channel, so these are tests.
- InstagramReels beat photos and carousels
- ThreadsPlain text beat images and video
- TikTokPhoto carousels beat a video
- LinkedInA personal text post did best and started a conversation
5
Let Claude read comments in your own browser
- Install Claude in ChromeSkipped it in guide 1? Install it and sign in.
- Sign in yourselfTo each of your social accounts, in Chrome.
- Keep Chrome openWhen the check runs.
It acts in your real browser, with your logins. Read Anthropic's safety page first.
How I do it
My schedulers don't expose comments, so Claude reads them where I'm already signed in. It never logs in or switches accounts.
Which account?
mineRead comments
not mineStop, tell me